Después de 4 años de universidad y trabajar con el equipo en diversas actividades para recoger fondos, entendí que los deportistas son el producto de una empresa. Yo como profesión al maneje mi empresa bajo el siguiente organigrama.
After 4 years in college golf at Arizona State University and working with the team in a variety of activities to raise money I understood that players at any given sport are the product of a business. As a profesional golfer I managed my business under these 3 pillars.
El producto tiene 3 enfoques.
EL PLAN
El enfoque paso a paso de las actividades de un año. Se comenzaba con el calendario de torneos, categorizando los torneos por su
importancia (en bolsa, sitio, campo de golf). Según este calendario se planeaban las actividades con el entrenador de golf, el psicólogo y el preparador físico para que los cambios ayudaran a tener mejor resultado en los torneos importantes. Para los torneos se hacia un presupuesto de gastos que incluye, gastos de viaje, gastos de inscripción a eventos, gastos de preparación y manejo de impuestos.
Este plan se debe vender y se hacia de mano del manager o
representante. Se decidía que patrocinios se querían y como se iba a vender la exposición de los logos.
THE PLAN
The focus of a step to step of the activities of a year. It started with the tournament calendar, categorizing the tournaments by their importance (money, place, golf course). With this calendar I planned the activities with the golf coach, the sport psychologist and the physical trainer, in this way all the changes would give me better results in the top events. For the tournaments I had to do a budget that took into account traveling expenses, tournament entry fee, preparation fees and taxes.
The plan has to be sold with help of a manager. I had to decide which sponsors I was interested in and how would the logos in the clothing and bad would be sold.
The focus of a step to step of the activities of a year. It started with the tournament calendar, categorizing the tournaments by their importance (money, place, golf course). With this calendar I planned the activities with the golf coach, the sport psychologist and the physical trainer, in this way all the changes would give me better results in the top events. For the tournaments I had to do a budget that took into account traveling expenses, tournament entry fee, preparation fees and taxes.
The plan has to be sold with help of a manager. I had to decide which sponsors I was interested in and how would the logos in the clothing and bad would be sold.
LOS RESULTADOS
Los resultados del deportista tiene total incidencia en el Plan de Ventas a patrocinios. A mejor resultado mayores bonificaciones y mayor costo por exposición de logos.
Los resultados del deportista tiene total incidencia en el Plan de Ventas a patrocinios. A mejor resultado mayores bonificaciones y mayor costo por exposición de logos.
THE RESULTS
The results of a player have full effect in the sales Plan for sponsors. The better the results the better the bonuses and the higher the price for logo exposition.
The results of a player have full effect in the sales Plan for sponsors. The better the results the better the bonuses and the higher the price for logo exposition.
LAS VENTAS
Las ventas no se hacen solo por resultados. La imagen física y social del producto “jugador” va directamente relacionado al producto del cliente o patrocinador.
Las ventas no se hacen solo por resultados. La imagen física y social del producto “jugador” va directamente relacionado al producto del cliente o patrocinador.
THE SALES
The sales are not only made because of the results. The fiscal and social image of the product (player) is related to the clients or sponsors product.
The sales are not only made because of the results. The fiscal and social image of the product (player) is related to the clients or sponsors product.
Yo como producto logre:
Levante Lebeche 2010 a 2012
Ropa para golf en España.
Ping 2010 a 2013
Palos de golf.
Antigua 2012 a 2013
Ropa para golf en Estados Unidos.
FootJoy 2010 a 2013
Zapatos y bolas de golf.
Tifosi 2013
Gafas.
As a product I achieved.
Levante Lebeche 2010 a 2012
Golf clothing in Spain.
Ping 2010 a 2013
Golf clubs.
Antigua 2012 a 2013
Golf clothing in United States.
FootJoy 2010 a 2013
Shoes and golf balls.
Tifosi 2013
Sun glasses.
